control freak coffee

A PROJECT BY STONE CREEK COFFEE

Control Freak Coffee is a brand built around one simple idea: giving people complete control over their caffeine intake. With five clearly defined caffeine levels ranging from 0% to 100%, the product empowers consumers to choose exactly how much energy they want, when they want it.

Following collaboration with Gogo Brand Activation Studio, the challenge was to evolve this core concept of caffeine control into a stronger narrative on the packaging by using storytelling and visual systems that seamlessly integrate into the broader brand ecosystem.

I designed the website pages for Control Freak in Figma and Blend Commerce developed the final site.