tarot inspired merchandise
Inspired by the symbolism and visual language of tarot cards, I designed a merchandise collection for Stone Creek Coffee centered around curiosity, adventure, and a touch of mystery. The collection includes two graphic T-shirts, a crewneck sweatshirt, a can glass, an enamel pin set, and an alchemy-themed tea towel. Each piece draws from mystical iconography while incorporating coffee-inspired elements, creating a cohesive collection that appeals to customers who embrace exploration, ritual, and the unknown.
Creative Direction: Drew Pond & Eric Resch
Design Direction & Illustration: Angeline Garvey
Product Sourcing & Implementation: Harmony Krafttakacs
Product Photography: Jarvis Lawson
This collection reimagines tarot-inspired archetypes through the lens of Stone Creek Coffee's brand philosophy. The Wanderer embodies curiosity and the drive to explore new experiences, reflecting the spirit of discovering new coffees and perspectives. The Alchemist represents transformation, honoring the craft and intention behind every step of the coffee-making process. The Elixir symbolizes the reward of that journey in the final cup that brings together exploration, craftsmanship, and ritual. Together, the three designs create a cohesive visual story that celebrates curiosity, adventure, and the transformative power of great coffee.
drinkware & pin set
The designs were further simplified and adapted for drinkware and an enamel pin set, extending the collection while preserving the core visual language of the original artwork.
