Stone Creek Coffee Merchandise

From 2022 to the present, Stone Creek Coffee’s merchandise program evolved significantly with the definition of three distinct customer briefs. This work began through collaborative conversations with Eric Resch and Drew Pond to better understand Stone Creek’s audience. From there, visual guidelines and creative constraints were developed to align each merchandise collection with specific customer interests and behaviors. The result was a more cohesive, intentional assortment of products designed to live seamlessly within Stone Creek’s retail spaces.