Traditional tattoo collection
Stone Creek was looking for a bolder, edgier way to connect with its retail customers, which inspired this collection of merchandise. Drawing from the bold lines, textures, and iconic style of traditional tattoo art, the designs reinterpret coffee imagery alongside characters inspired by Stone Creek's signature coffees. Tattoos inspired by their coffee’s include the Green Dragon from Costa Rica and a phoenix representing Ring of Fire Guatemala, creating a collection that celebrates both the brand's adventurous spirit and its standout coffee lineup.
Creative Direction: Drew Pond & Eric Resch
Design Direction & Illustration: Angeline Garvey
Product Sourcing & Implementation: Harmony Krafttakacs
Product Photography: Jarvis Lawson
Traditional tattoo work shirt
The Traditional Tattoo work shirt draws inspiration from classic tattoo placements and imagery. Two swallows, positioned over the collarbones, mirror the look of traditional chest tattoos. One swallow carries a ribbon featuring custom Stone Creek Coffee tattoo-style typography, while the other carries a coffee plant, tying the artwork back to the brand's coffee roots. The back features a large traditional-style jaguar tattoo, creating a bold centerpiece that completes the shirt’s tattoo-inspired aesthetic.
Traditional tattoo traveler
The traditional tattoo 16 oz MiiR Traveler expands on the work shirt and maximizes on icons featured. I applied this same motif later to a jumbo tote design to further compliment the collection alongside stickers and pin sets.
