CONTROL FREAK COFFEE
A PROJECT BY STONE CREEK COFFEE
Control Freak Coffee is a brand built around one simple idea: giving people complete control over their caffeine intake. With five clearly defined caffeine levels ranging from 0% to 100%, the product empowers consumers to choose exactly how much energy they want, when they want it.
Following collaboration with Gogo Brand Activation Studio, the challenge was to evolve this core concept of caffeine control into a stronger narrative on the packaging by using storytelling and visual systems that seamlessly integrate into the broader brand ecosystem.
I designed the website pages for Control Freak in Figma and Blend Commerce developed the final site.
Creative Direction: GoGo Brand Activation Studio, Eric Resch and Drew Pond
Packaging Illustrations, Merchandise, Website and Animations: Angeline Garvey
Product Sourcing & Implementation: Harmony Krafttakacs
Product Photography: Jarvis Lawson
Just Vibes
0% Caffeinated | Some of us control freaks meditate in our armor at dawn.
Flat Bag art mockups
Lightly buzzed
25% Caffeinated | Some of us control freaks roll out the mat with a goat on our back.
Flat Bag art mockups
Balanced
50% Caffeinated | Some of us control freaks find balance between the moon and the swell.
Flat Bag art mockups
controlled chaos
75% Caffeinated | Some of us control freaks burn it down, then fade it clean.
Flat Bag art mockups
full throttle
100% Caffeinated | Some of us control freaks attempt to PR in our luchador mask.
Flat Bag art mockups
